512 - Sports & Entertainment Marketing

Grades: 11-12
Duration: Half Year
Credits: 1/2
Prerequisites: Marketing

This introductory course will help students develop a thorough understanding of the marketing concepts and theories that apply to sports, sporting events and the entertainment industry. It will cover basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposal, and sports marketing plans. This course will also delve into the components of promotion plans, sponsorship proposals and the key elements needed in sports marketing plans.